Ana Q.
Fashion Merchandising & E-Commerce Leader | 14+ Years | Latin America & US Luxury Retail
- Role
- Merchandising, E-commerce & Marketing at Mcmullen
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Ana Q.
Fashion retail professional with 14+ years across merchandising, e-commerce, operations, and marketing — building brands at scale across digital and physical channels.At Studio F (STF Group), I grew with the brand from 2012 to 2023, leading a team of 5 for one of Latin America\'s largest fashion retailers across 1,329 stores in 8+ countries. I owned site merchandising on Salesforce Commerce Cloud, managed seasonal assortment planning, product launches, and collection flow, and tracked KPIs — sales, AOV, conversion, and engagement — to drive performance. I also contributed to buying, led visual merchandising, and supported brand expansion including 589 new store openings.Since 2024, at McMullen in San Francisco, I\'ve applied that same foundation to luxury fashion — owning Shopify merchandising, email marketing via Klaviyo, and connecting buying strategy to consumer demand through data-driven decisions.Comfortable in the data and on the floor. I bring a global retail perspective, a merchant\'s instinct for product, and the range to execute at any scale.
Experience
Merchandising, E-commerce & Marketing
Aug 2024 — Present · Oakland, CA, US
Education
Century College
Associate's degree, Social media and marketing
Universidad Autónoma de Occidente
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
Century College
Marketing, Commercial and Advertising Art
King's College London
Master's degree, Business/Office Automation/Technology/Data Entry
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