Ana Pereira

About Ana Pereira

With over 20 years of experience, I specialize in driving results, strategic partnerships, and market growth across international territories. As Vice President of Business Development, LATAM at Spin Master, I lead the charge in delivering year-over-year growth, expanding market share, and fostering relationships with major licensors such as Warner Bros, Disney, and Universal. My current role involves spearheading brand launches, optimizing sales, product development and marketing strategies shaping a strategic vision tailored to the unique needs of the LATAM market. I am committed to building cross-functional teams that thrive on collaboration and efficiency. My expertise includes cross-functional team leadership, territory knowledge, sales and marketing processes, and developing tailored products for diverse markets. I aim to empower teams and businesses to achieve measurable success while fostering strong industry partnerships and driving sustainable growth in competitive markets.

Experience

1. Vice President, Business Development, Latam

   Spin Master

   Jan 2022 — Present · Los Angeles, CA, US

   Crafted strategic vision for LATAM and identified business opportunities by evaluating business capabilities and identifying avenues for growth.• Managed relationships with 12+ distributors and Direct retailers, negotiated agreements and close deals across Latin America • Directed sales and marketing strategies for Spin Master, lead portfolio planning and forecasting to achieve year-over-year growth.• Identify new business opportunities by developing partnerships and launching innovative brands/products.• Identified and pursued new business opportunities to expand market presence and revenue stream• Created Licensing Strategy Customize brand portfolios and pricing strategies to align with local market demands.• Maintain strong relationships with licensors, including Warner Bros, Paramount, Universal, Disney, and regional partners.• Drive product development tailored to LATAM market needs.• Oversee local licensing management for Paw Patrol toy categories.• Managed stakeholder relationships to align business objectives with operational goals.• Coordinated with external partners to expand distribution channels and reach new markets.• Negotiated contracts with vendors for services, products and supplies.• Analyzed market trends to identify opportunities for growth.

Education

• Universidade Católica do Salvador

  Bachelor of Science, Marketing

  1992 — 1997

• San Diego State University

  MBA, Management- Corporate Entrepreneurship

  1999 — 2001

Skills

• Brand Awareness
• Branding & Identity
• Product Development
• Consumer Products
• Product Life Cycle Management
• Business Strategy
• Market Planning
• Global Business Development
• Promotions
• Digital Marketing