Ana Paradela

About Ana Paradela

With over seventeen years at Expedia Group, I lead business development and advertising sales across LATAM, Mexico, and the Caribbean. My focus is on growing revenue, coaching a high-performing team, and identifying new market opportunities in a dynamic, multi-regional environment. Recognized for strategic planning and fostering strong client relationships, I deliver impactful solutions that align with organizational goals. Our team collaborates with tourism boards, airlines, and hospitality brands to craft innovative marketing strategies that drive tourism growth. Fluent in English and Spanish, I excel in building trust and sustaining partnerships that create value for stakeholders. I am committed to leveraging expertise in strategic alliances and communication to achieve measurable results.

Experience

1. Director Business Development, Latam, Mexico & Caribbean

   Expedia Group

   Oct 2014 — Present · Miami, TX, US

   Expedia Media Solutions is the Advertising arm of Expedia and I am responsible for managing, motivating and coaching a team of media sales professionals primarily focusing on maintaining and growing existing business, as well as identifying new growth markets/opportunities within the regions of LATAM, Mexico and Caribbean region.Grow revenue - deliver against monthly, quarterly and annual revenue goals for the region.Track team goals, own, drive team performance, and deliver resultsWork with the senior director global sales on strategy and sales management practices world-wide to establish a global sales practice.

Skills

• Tourism
• Online Marketing
• Online Advertising
• Revenue Analysis
• Online Travel
• Hotels
• Leisure
• Leisure Travel
• Food & Beverage
• Resorts
• Hospitality Industry
• E-Commerce
• Hospitality
• Trade Shows
• Sales
• Crm
• Marketing Strategy
• Strategy
• Management
• Direct Marketing
• Tour Operators
• Business Development
• Hotel Management
• Customer Relationship Management (Crm)