Ana Orinova

About Ana Orinova

Visionary social media manager with years of valuable experience in the tech and entertainment industries. Passionate about creating innovative solutions, designing + curating content, and building genuine relationships. Inspired by culture, community, & collaborative success. Driven by purpose, growth, and quantifiable results.Marketing expert with an unbreakable belief in the power of communication, rooted in an English Literature education background. Always more than willing to do the work, wear extra hats, and be a team player. Likely curating a music playlist or reading a book at lunch!

Experience

1. Social Media Manager

   Audible

   May 2021 — Present · NJ, US

   Identifies and promotes compelling editorial, audiobook, and podcast content, increasing non-paid back to the company- Works with celebrities, influencers, and talent to develop high-quality photo and video content with innovative scripts and fresh concepts- Leads on developing creative content for Audible\'s Words + Music series- Partners with internal teams to optimize editorial, SEO, and merchandising content promotion and distribution via brand social channels- Oversees development of social-first creative assets, leading creative direction and social copywriting for Platinum titles, and trafficking deliverables from ideation to hand-off- Collaborates with an external agency and internal team to maintain and optimize a robust content calendar across Facebook, Twitter, Instagram, and YouTube- Analyzes data and distributes internally to monitor and strengthen social strategy- Maintains intra-company relationships as a cross-functional social ambassador with all content-related departments (Merchandising, Editorial, Originals, Studios, third-party publishers), remaining aligned with overall business objectives to surface the best audiobooks, series, authors, and narrators for our members.

Education

• St. John's University

  English Language and Literature/Letters

  2014 — 2018