Ana Maria Henao

Chief Marketing Officer (CMO) | Global Brand Builder | Transformational Leader

Role
Global Chief Marketing Officer at Sigma
Location
Miami, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ana Maria Henao

I am an inspirational marketing leader, leveraging extensive, top-notch experience in Fortune 500 companies with a passion for accelerating business growth based on market and consumer understanding.I am recognized as a consumer champion with hands-on exposure to multiple distribution channels including mass, prestige, retail, and ecommerce. I consistently exceed business growth goals, develop and execute business strategies and plans, and build profitable leader brands in diverse market spaces.As a cross-cultural leader and lifelong learner, I have expertise in international business practices and a history of leading and developing large, virtual, and diverse organizations.

Experience

  1. Global Chief Marketing Officer

    Sigma

    Jan 2025 — Present · Miami, FL, US

    Lead the global marketing strategy, driving brand growth and market expansion through innovative and relevant value propositions for millions of consumers around the world.

Education

  • ISDI

    eCommerce Bootcamp

  • Hyper Island

    Master Class - Business Transformation thru Digital

  • Stellenbosch University

    Digital Marketing Executive Program

  • Stanford University Graduate School of Business

    Marketing Executive Program

  • Columbia Business School

    Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

  • Singularity University

    Executive Program, Exponential Leadership

  • Universidad EAFIT

    Bachelor, International Business

Skills

  • Fragrance
  • Consumer Insight
  • Brand Management
  • Digital Media
  • Content Strategy
  • Marketing
  • Digital Marketing
  • International Marketing
  • Brand Buillding
  • Customer Insight
  • Brand Equity
  • Cosmetics
  • Content Marketing
  • Brand Architecture
  • Shopper Marketing
  • Marketing Management
  • Market Analysis
  • Digital Strategy
  • Fast-Moving Consumer Goods (Fmcg)
  • Marketing Communications
  • Fmcg
  • Global Marketing
  • Latin America
  • Content Development
  • Commercial Planning
  • Business Strategy
  • Trade Marketing
  • Consumer Products
  • Commercial Strategies
  • Product Innovation
  • Market Planning

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Ana Maria Henao — Global Chief Marketing Officer at Sigma in Miami, FL, US | Unifers