Ana Mahon

About Ana Mahon

I’m a strategic marketer and creative designer who blends brand strategy, design thinking, and data‑driven insights to build clear, compelling brands across commercial real estate and beyond. My work focuses on positioning, visual identity, and storytelling translating complex ideas into cohesive brand experiences that support business goals and drive long‑term value. Outside of work, you’ll usually find me traveling, attending live music shows, or hiking with my husband and our German Shepherd, Sherlock.

Experience

1. Marketing Manager

   Skanska

   Nov 2024 — Present · Washington, DC, US

   Oversee marketing efforts across regions, managing the planning and execution of campaigns, budget creation and management, design of intentional content, and execute strategic marketing and leasing campaignsAct as a thought leader and marketing expert by creating solutions that meet the customer’s vision while reaching target audiences and aligning with overall business goals.Lead the brand identity and brand management processes for commercial real estate projects.Drive the development and design of websites, monitored and analyzed user data to identify site performance that provided direction to optimize and enhance the customer experience.Identify customer’s needs and created personalized B2C/B2B marketing campaigns through digital and print channels, resulting in increased business activity and revenue.Facilitate workshops and create presentations on digital marketing tools/technology, competitive landscape, emerging trends, and recommend marketing strategies to stakeholders.Interview and select external consultants to leverage their expertise, effectively translating their input to align with business objectives and elevate marketing efforts.Manage and coordinate with project development teams and branding agencies to develop project-specific marketing tactics and materials;Create and maintain presentation templates, leasing presentations, and internal meeting documents;Engage as the point of contact for internal SharePoint sites, ensuring factual and messaging accuracy of project information on all internal shared resources;Plan and execute broker and construction milestone-related events

Education

• Northern Virginia Community College

  Associate of Arts, Liberal Art Studies

  2010 — 2012

• Marymount University

  Bachelor's degree, Communication and Marketing

  2014 — 2017