Ana Gonzalez
Scrum Master Program Management - Digital Experience @Virgin Voyages
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WORK HISTORY
Scrum Master Program Management - Digital Experience @Virgin Voyages
FL, US
Responsible for leading large-scale, cross-functional initiatives that align with business objectives, serving as the bridge between Marketing, Creative, Product/Platform, Design, and Engineering. My role ensures the efficient execution of strategic initiatives, managing key work streams such as UX/UI Design, Development, QA Testing, and A/B Testing for web marketing, content management, and product innovation.Program Leadership & Execution:• Translate high-level goals into actionable plans that drive progress across teams despite complexity.• Oversee end-to-end project execution, including scoping, planning, and managing cross-functional teams to meet business objectives.• Develop roadmaps, timelines, and resource plans, identifying and mitigating risks.Innovation & Scalability:• Foster innovation by optimizing design, development, and testing processes for increased productivity.• Ensure scalable, accessible designs meet diverse user needs while adhering to brand and UX standards.• Streamline content development and collaborate with leadership to align with business goals.Process Optimization & Improvement:• Identify opportunities for process optimization, tool implementation, and training.• Establish best practices and SOPs to ensure repeatable, cohesive team workflows.Stakeholder Management & Communication:• Manage communication with internal stakeholders, ensuring alignment on goals, status, and challenges.• Facilitate program reviews and ensure transparency across the organization, aligning design efforts with business objectives.Scaled Agile Framework:• Manage product lifecycles, facilitating Scrum events such as stand-ups, sprint planning, sprint demoes, and retrospectives.• Support the Product Owner in backlog management, clarifying requirements, and removing impediments to ensure successful delivery.
EDUCATION
Universidad de Puerto Rico
Bachelor of Architecture - BArch, Architecture
SKILLS
ABOUT ANA GONZALEZ
My career has equipped me with a diverse skillset, combining design precision with a strategic mindset, enabling me to drive complex digital transformations and deliver impactful solutions. As a trained architect with expertise in marketing and digital product management, I bring a unique, holistic approach to understanding how different components of a system interact and influence one another within a larger whole. With a deep understanding of user experience, design systems, and cross-functional team dynamics, I excel at bridging the gap between technical development, business strategy, and creative vision. Whether leading marketing initiatives, managing digital product lifecycles, or orchestrating cross-disciplinary teams, I strive to optimize the entire user journey while maintaining a focus on scalability, innovation, and continuous improvement.
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