Ana Acosta
Sales Tech Stack Excellence @Criteo
Signup · Get unlimited contacts
WORK HISTORY
Sales Tech Stack Excellence @Criteo
Miami, FL, US
Led the global rollout of Salesforce (SF1) across US, EMEA, and APAC, driving alignment, adoption, and standardization of sales processes.• Owned end-to-end Sales Enablement strategy for SF1, including training design, delivery, and post-go-live hypercare support.• Partnered with senior Sales Leaders to define and implement scalable sales processes, improving pipeline management and forecasting accuracy.• Drove change management initiatives to increase adoption of CRM and sales tools across multiple regions and functions.• Managed and optimized a complex Sales Tech Stack (Salesforce, Gong, LinkedIn Sales Navigator, ZoomInfo, SimilarWeb), ensuring alignment with business goals.• Acted as the main business liaison between Sales and IT (IIT), translating business needs into product and system requirements.• Led cross-functional initiatives to improve CRM data quality, reporting, and sales insights, enabling better decision-making.
EDUCATION
Florida International University - College of Business
Master in Science of marketing , Marketing
Universidad Metropolitana (VE)
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
SKILLS
ABOUT ANA ACOSTA
Sales Enablement professional with a strong focus on driving global transformation initiatives across commercial organizations.Currently leading strategic Sales Enablement and CRM initiatives at Criteo, including the global rollout of Salesforce (SF1), impacting teams across the US, EMEA, and APAC.I specialize in bridging business needs with technology, partnering closely with Sales, Operations, and Leadership teams to design scalable processes, optimize sales performance, and drive adoption of sales tools.Proven track record in leading end-to-end enablement programs, from strategy definition to execution, including global training delivery, change management, and post-go-live support.Passionate about improving sales productivity, enabling data-driven decision-making, and building processes that scale.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.