Amy Yakuboff

About Amy Yakuboff

Spirits Enthusiast & Brand Builder - Passionate marketer with a proven track record in the spirits industry. I leverage my diverse experience in brand management, development, and strategy to launch new products, manage innovation pipelines, and craft impactful campaigns.My Expertise - • Building brands: Cultivating authentic identities and messaging that resonate.• Strategic thinker: Crafting data-driven plans for success.• Product innovation: Bringing bold concepts to life from ideation to launch.• Trade marketing: Forging strong partnerships and driving sales through effective programming• Agency collaboration: Bridging the gap for seamless results.My journey -• 8 years honing skills at dynamic startups, thriving in fast-paced and ambiguous environments.• Prior agency experience: Crafting campaigns for global brands, giving me an edge in agency management.Beyond the resume -• Outgoing collaborator: Building strong relationships internally and externally.• Challenge-driven: Seeking opportunities to disrupt the status quo and push boundaries.• Trained Palate: Deep knowledge of how to taste and evaluate spirits and articulate nuance Boozy-Travel Highlights: Oaxaca; Israel; Slovenia; Croatia; Islay and the Scottish Highlands 󠁧󠁢󠁳󠁣󠁴󠁿; Rheingau; Cognac, Bordeaux, and Champagne; Mendoza; Piedmont; Rioja and Jerez; Napa and Sonoma

Experience

1. Senior Abm - Spirits Innovation

   GALLO

   Jan 2025 — Present · New York, NY, US

   Day‑to‑day owner of new and test spirits innovation portfolio, leading brands from strategic development through in‑market execution.• Develop and manage annual brand plans for 4 brands, conducting in-depth business reviews, and managing local market planning budgets and program execution, demonstrating strong analytical and strategic planning skills. • Develop budgets, manage performance, and monitor favorability to identify and implement optimization opportunities for my portfolio.• Successfully launched an ultra-premium bourbon brand in a new market, achieving sales goal by 109%. Key responsibilities included: market research, delivering brand presentation to sales team, development of in-store displays and sales collateral, and cross-functional collaboration.• Leverage data from IRI, NABCA, and IWSR to analyze category trends, consumer behaviors, and competitive landscapes. Translate these insights into data-driven marketing strategies that enhance brand positioning and drive competitive advantage.

Education

• Drexel University

  Bachelor of Science (B.S.), Music Industry

  2003 — 2007

Skills

• Events
• Wine Tasting
• Brand Management
• Marketing Strategy
• Social Media
• Wine & Spirits Industry
• Event Planning
• Photoshop
• Social Media Marketing
• Public Relations
• Press Releases
• Indesign
• Marketing
• Spirits
• Facebook
• Publicity
• Social Networking
• Blogging
• Sales
• Music Industry
• Event Management
• Wine