Amy Weiser Clevenger

About Amy Weiser Clevenger

Passionate, results-driven, Senior Media and Growth Marketing Leader with over 17 years’ experience. I’m a data-driven decision-maker with deep experience in strategy, media leadership, hands-on execution, measurement, path to conversion and audience-first strategies. I’m an organizational change agent, engaged cross-functional collaborator and resourceful professional known to expertly navigate gray space. My diverse background and category experience includes retail, brand, agency, D2C, CPG, healthcare, home improvement, QSR, lottery, B2B and more, across North American to Global markets. I value continuous testing and optimizations, innovation, servant leadership, accountability and fiscal responsibility. Also I\'m an avid freelance photographer specializing in a variety of subject matter including concerts/band, commercial events & more.

Experience

1. Senior Manager, Media

   Claire's

   Dec 2024 — Present

   Lead the development and execution of comprehensive Paid Media and Ecom strategies to drive incremental Omnichannel traffic, piercing bookings and sales for Claire’s Global retail stores and Ecomm business. • Lead effective media strategies across all platforms and channels such as performance media, paid social, paid search, video, programmatic, affiliate and innovation• Lead Global SEO, Website Content, Landing Page Optimizations and efficient Customer Growth strategies• Drive revenue, efficient customer growth and reengagement and CRM sign ups• Roadmap measurement and test and learn strategy (A/B testing and incrementality/hold out tests) • Leverage data to inform real-time optimizations and long-term investment decisions while forecasting performance• Cross-functional leader and collaborator with Growth, Brand, Organic Social, Martech and Ecomm stakeholders, while managing relationships with external agencies and partners to achieve best results for the Business• Lead holistic performance of Paid Media, implementation of campaigns, monitoring & optimizing to drive Omni results and Piercing Bookings• Lead media reporting, generating business insights and summarizing test results and optimization recommendations• Report up to, solution and partner with senior executives and owners• Partner with creative and brand teams to brief and develop performance-driven, platform-first ad creative including integration of influencer and creator content into paid media• Budget accountability and spend pacing partner for Finance

Education

• Lakeland Community College

  AA, Photography, Art, Psychology

  1998 — 2000

• Baldwin Wallace University

  BA, Marketing/Advertising, Business

  2000 — 2002

Skills

• Project Management
• Media Buying
• Google Adwords
• Travel Photography
• Digital Media
• Lead Generation
• Microsoft Office
• Online Advertising
• Media
• Ppc
• Digital Photography
• Social Media
• Traditional Media
• Lightroom
• Account Management
• Marketing Communications
• Facebook
• Marketing
• B2b
• Photo Editing
• Problem Solving
• Online Marketing
• Recruitment Advertising
• Integrated Media
• Trafficking
• Photography
• Project Implementation
• Training & Development
• Wordpress
• Web Analytics
• Sbms
• Nielsen Data
• Integrated Marketing
• New Media
• Advertising
• Qualitap
• Google Analytics
• Media Planning
• Photoshop
• Project Coordination