Amy Wilson
Co-Founder & CEO of Winistry
- Role
- Senior Director of Marketing at Wonder Workshop
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Amy Wilson
Digital innovator, built Winistry SAAS platform that is the engine behind AI-powered…
Experience
Senior Director of Marketing
Jan 2017 — Present
Oversee product positioning, messaging, and end‑to‑end GTM for Wonder Workshop’s portfolio, aligning the website, DTC e‑commerce, Amazon storefront, paid and organic social, content, and global resellers around a single conversion‑focused narrative. Since joining in 2017, I have grown the marketing channels from newsletter‑driven prospecting to a multi-channel, insight‑led growth engine—naming and launching the Make Wonder subscription platform, embedding referral and lifecycle programs that compound ARR, and localizing our e‑commerce stack to unlock EU revenue. Working side‑by‑side with Product, Creative, and Engineering, I translate educator feedback into sharp product stories, run experiments that validate positioning, and continually grow the lifetime value of the Dash ecosystem.
Skills
- Strategic Planning
- Photoshop
- Digital Marketing
- Mobile Devices
- Email Marketing
- Advertising
- Strategy
- E-Commerce
- Management
- Product Development
- Social Media
- Social Media Marketing
- Strategic Partnerships
- Curriculum Development
- Event Planning
- User Experience
- Teaching
- Marketing
- SEO
- Web Design
- Blogging
- Web Analytics
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