Amy Williams
Marketing Consultant @Dexterra Group
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WORK HISTORY
Marketing Consultant @Dexterra Group
ON, CA
U.S. Expansion: Strategy, content planning, social, sales enablement, website developmentMergers & Acquisitions: Research, strategic planningAnalytics & Data: Executive dashboards, north star metric prioritizationMarketing Planning: Business strategy alignment, marketing priority settingTeam Development: Talent acquisition, training, mentorshipAgency Partnerships: Strategy, planning, website strategy/reporting, PPC campaignsUniversity Partnerships: Marketing/business case competition evaluationBrand: Strategy, architecture, pillars, differentiation, messaging frameworksDigital Experience: Website strategy, project management, stakeholder alignmentSustainability: Content, ESG report, strategic planning, project managementContent: Strategy, audit, research, authoring
EDUCATION
Ryerson University
Theatre - Dance
Sheridan College
Advertising
ABOUT AMY WILLIAMS
I’m all about building long-term relationships, doing meaningful work, and helping brands, teams and clients thrive. I’ve had the chance to work with amazing people—clients who trusted me with their brands and teams who brought creativity, grit, and heart to everything we did, especially when it wasn\'t easy. I carry that experience with me: the growth, the learning, the challenges, and the friendships. It shaped how I lead and how I show up. I love getting into the work—bringing clarity to complexity, uncovering insights that drive impact, and making sure strategy translates into results. I’ve led strategic planning, brand building, customer journey mapping, content and creative, sales enablement, performance media, social, and digital experiences. I also care a lot about the how—coaching and supporting teams, managing stakeholders, and making sure we’re all moving forward with purpose and energy. I’ve worked across a wide range of industries—automotive, logistics, finance, retail, SaaS, building materials, and outdoor rec—and no matter the space, I stay curious and focused on what’s going to make the biggest difference. Above all, I believe in creating the kind of partnerships where people feel heard, supported, and inspired. That’s where the best work happens—and it’s the kind of work I’m always looking for.
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