Amy Williams

About Amy Williams

Marketing often gets reduced to activity: emails sent, posts published, campaigns launched.But activity alone does not build relevance. And without relevance, momentum stalls.I work with healthcare-adjacent organizations — particularly technology, platforms, and services — to help leadership teams clarify what truly matters in their market and translate that clarity into meaningful marketing execution.My work sits at the intersection of business goals, brand positioning, and go-to-market execution. That means stepping back before moving forward: understanding the market, the buyer, and the business context, then building marketing that supports relevance, alignment, and growth over time.Clients typically engage me as a long-term partner, not just an executor. Together, we focus on:Building relevance in crowded, credibility-sensitive marketsCreating momentum through aligned, disciplined executionSupporting sales and growth without adding noiseEnsuring marketing contributes to organizational priorities, not just outputMuch of my experience is in healthcare-adjacent environments where clarity, consistency, and credibility matter, including organizations that support compliance, enable regulated workflows, or sell into complex buying environments. While the constraints vary, the challenge is often the same: doing less, better, and with intention.I am the founder of Brand Health Media, a marketing consultancy built around thoughtful partnership, not volume. I believe marketing does its best work when it earns a seat at the executive table, not by being louder, but by being aligned, relevant, and effective.If you’re a CEO or senior leader who suspects your marketing is doing a lot, but could be doing more of the right things, I’m always open to a thoughtful conversation.

Experience

1. Member Board of Directors

   Triad Honor Flight

   Dec 2025 — Present · Greensboro, NC, US

   Serve as a member of the Board of Directors for Triad Honor Flight, a nonprofit organization dedicated to honoring local veterans by providing no-cost trips to Washington, D.C, to visit and reflect on the memorials built in their honor. Board members provide strategic guidance, governance oversight, and active leadership to ensure the organization’s long-term sustainability and mission impact.Key Responsibilities & Contributions- Provide fiduciary oversight and strategic direction to support organizational growth, sustainability, and mission delivery- Serve as Co-Chair, Ad Hoc Corporate Fundraising Committee, leading corporate outreach, sponsorship strategy, and relationship development- Support and advance fundraising initiatives, including corporate partnerships, donor engagement, and special events- Act as Volunteer Coordinator, overseeing volunteer recruitment, onboarding, communication, and day-of-event coordination- Support event planning and execution for fundraising events, community outreach, and mission-related activities- Collaborate closely with fellow board members, committee leaders, and volunteers to scale operations and increase community impact- Serve as an ambassador for Triad Honor Flight, strengthening visibility, credibility, and partnerships within the Triad regionExperience & Skills Brought to the Board- Nonprofit governance and committee leadership- Corporate fundraising strategy and relationship management- Volunteer operations and large-scale coordination- Event planning and execution- Strategic communications, stakeholder engagement, and community outreach

Education

• Roosevelt University

  Master of Science (M.S.), Integrated Marketing Communications, Focus - Branding

  2007 — 2009

• Roosevelt University

  B.A. in Integrated Communications, Minor in Advertising, Marketing/Advertising

  1996 — 1998

Skills

• Event Planning
• Writing
• Leadership
• Advocacy
• Program Management
• Behavior Change Communication
• Corporate Communications
• Direct Marketing
• Strategy
• Strategic Communications
• Nonprofits
• Sponsorship
• Community Development
• Newsletters
• Web Content Management
• Brand Development
• Marketing Communications
• Facebook
• Social Media
• Press Releases
• Social Networking
• B2b Marketing
• Content Management
• Management
• Market Planning
• Social Media Marketing
• Creative Direction
• Non-Profits
• Digital Marketing
• Email Marketing
• Trade Shows
• Blogging
• Speech Writing
• Online Marketing
• Copywriting
• Marketing
• Strategic Planning
• Integrated Marketing
• Web Content
• New Business Development