Amy S.

About Amy S.

Hi, I\'m Amy, a veteran marketing strategist, creative director, visual storyteller…

Experience

1. Senior Director of Brand & Marketing

   True Insurtech Solutions

   Sep 2022 — Present · Las Vegas, NV, US

   As the Senior Director of Brand & Marketing at True Insurtech Solutions, I lead our comprehensive marketing strategy, driving brand innovation and customer engagement across all platforms. My key responsibilities include:Strategic Leadership: Developing and executing the marketing vision aligned with business objectives and market trends.Brand Management: Overseeing brand positioning and identity, ensuring a consistent and compelling brand narrative that resonates with target audiences and stands out in the market.Integrated Marketing Campaigns: Designing and implementing multi-channel campaigns using digital, social, and traditional media to boost brand visibility and customer acquisition.Market Research & Analysis: Conducting detailed market analysis to identify growth opportunities, understand customer needs, and stay ahead of industry trends, ensuring data-driven marketing strategies.Team Leadership & Development: Managing and mentoring a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.Stakeholder Collaboration: Partnering with cross-functional teams, including Product, Sales, and Support, to ensure a cohesive approach to market positioning and customer experience.Performance Metrics & ROI: Establishing and monitoring key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, optimize resource allocation, and achieve maximum return on investment.Innovation & Marketing Ops: Driving digital transformation initiatives, enhancing customer engagement, and streamlining marketing operations through innovative technologies and methodologies.Budget Management: Overseeing the marketing budget to ensure efficient resource allocation aligned with strategic priorities.Overall, my focus at True is on strategic innovation, data-driven decision-making, and fostering a collaborative team environment to elevate our brand’s presence and impact within the insurtech space.

Education

• Louisiana Tech University

  Master of Business Administration (M.B.A.), Marketing

• Louisiana Tech University

  Bachelor of Science, Business, Marketing

  2003 — 2005

• Louisiana Delta Community College-Monroe Campus

  Associate of Science (A.S.), General Studies

  2001 — 2003

• Secondwind Media Buying Academy Seminar

  Media planning, buying and negotiating

  2006 — 2006

• Ouachita Parish High School

  General Diploma, High School Diploma

  1995 — 1999

Skills

• Comprehensive Marketing, Media & General Business Planning
• Project Management
• Market & Demographic Research
• Marketing Strategy
• Marketing Communications
• Social Media Marketing
• Social Media Strategist
• Media Negotiations
• Strategic Public Relations Planning
• Copywriting
• SEO Copywriting
• Concept Development
• Advertising
• Advertising Management
• Online Advertising
• Presentation Development
• Client Presentation
• Budget
• Computer Proficiency
• Strategic Communications
• Crisis Communications
• Crisis Management
• Team Building
• Team Leadership
• Problem Solving
• Problem Analysis
• Accounts Receivable
• Accounts Payable
• Office Administration
• Non-Profit Program Development
• Event Planning
• Event Management
• Photography
• Graphic Design
• Grant Writing
• Brand Awareness
• Brand Management
• Brand Architecture
• Brand Implementation
• Brand Developement