Amy Soper
Marketing Strategist | Content-Driven Brand Storyteller | Creative Campaign Leader | Driving growth through strategic messaging.
- Role
- Communications Manager at Msu Health Care
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Amy Soper
My love for marketing started early. I was the kid who skipped the shows but ran to the TV for commercials. And my childhood bedroom was decorated with full-page ads from magazines. Let’s just say I have a lifelong appreciation for effective marketing and communications strategies.My interest translated to beginning my career as a print journalist, where I learned to craft compelling stories that made people take notice. A professor once told me, “You’re not just writing stories, you’re selling newspapers.” That mindset shaped my approach to marketing.Today, I specialize in developing consumer-centric marketing strategies that drive engagement, growth and brand loyalty. I’ve led initiatives in content marketing, digital campaigns, and brand positioning with a focus on aligning creative ideas with business goals. Expertise in:• Website copywriting with SEO best practices• Email marketing strategy and content• Brand positioning, voice and messaging development• Campaign strategy and storytelling support• Launch communications for new products and services• Content planning and creative consulting• Copywriting for brochures, ads and collateral• Cross-functional team leadershipOutside of work, I enjoy gardening, hiking and working to make my fixer-upper home match my vision of what it could be. Let’s connect!
Experience
Communications Manager
Oct 2025 — Present · East Lansing, MI, US
Develops and delivers multi-channel content strategies that strengthen MSU Health Care’s brand voice and advance organizational priorities.• Partners with leadership and vendors to implement digital-first marketing campaigns to achieve the business goals of clinics and service lines.• Enhances employee engagement by coordinating events, promotions and internal communications.
Education
Delta College
Associate of Arts (A.A.), Liberal Arts and Sciences, Journalism
Michigan State University
Bachelor of Arts (B.A.), Journalism, Urban Development and Social Behavior
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.