Amy Frankel

About Amy Frankel

Accomplished and creative leader with over 15 years of experience, showcasing exceptional expertise in marketing, branding, and analytics. As a collaborative executive, I lead by exemplifying best practices, inspiring a culture of risk-taking, and fostering seamless collaboration across cross-functional teams. My commitment lies in elevating the customer experience through visionary thinking and groundbreaking innovation. Specialized in customer acquisition, advertising (traditional and digital), CRM, affiliate marketing, SMS, direct mail, influencer collaborations, public relations, branding, and content strategy. Demonstrated success in exceeding KPIs, acquiring and retaining customers, and enhancing brand awareness for direct-to-consumer, luxury, trade, and retail brands.

Experience

1. Director of Performance Marketing

   Kravet

   Jul 2024 — Present

   Drives performance marketing strategies for the Kravet Family of Brands, driving brand awareness and customer engagement.• Implements data-driven campaigns to optimize ROI and increase sales for Kravet, Lee Jofa, Brunschwig & Fils, GP & J Baker, Donghia, and Kravet Contract.• Collaborates with cross-functional teams to analyze market trends and develop targeted marketing initiatives.

Education

• Rutgers University

  B.A.

Skills

• Sales Management
• New Business Development
• Digital Marketing
• Salesforce.com
• Public Relations
• Communications Strategy
• Social Media
• Account Management
• Sales Process
• Strategic Planning
• Marketing Research
• Direct Sales
• Event Marketing
• Excel
• Outlook
• Powerpoint
• Marketing Strategy
• New Media
• Social Media Marketing
• Event Planning
• Social Networking
• Facebook
• Marketing
• Marketing Communications
• Event Management
• Strategic Communications
• Email Marketing
• Business Development
• Fashion
• Brand Development
• Press Releases
• Entertainment
• Sales
• Media Relations
• Advertising
• Online Advertising
• Microsoft Excel
• Market Research
• Digital Media
• Cision