Amy Simpson
Demand Generation Strategist at SmartBug Media
- Role
- Demand Generation Strategist at SmartBug Media
- Location
- Wilmington, NC, US
- LinkedIn followers
- 500 followers
About Amy Simpson
Dedicated, adaptable, and results-driven marketing expert skilled in planning, executing and analyzing demand generation strategies that generate pipeline opportunities. Focus within B2B tech, senior living, banking, and healthcare industries. 7+ years of marketing agency experience with skills in both client-facing roles as well as internal marketing operations.
Experience
Demand Generation Strategist
Aug 2024 — Present
Develops and executes demand generation strategies for clients that meets their stated business goals, with a focus in the senior living industry• Expert understanding of demand generation strategies and tactics, included but not limited to: ideal customer profiles, buyer personas, inbound marketing, content marketing and syndication, conversion rate optimization, event marketing, social media, conversational marketing, account-based marketing, lead nurturing, and paid media; all features within HubSpot Marketing Hub and Content Hub• Regularly assesses and reports on the impact of demand generation efforts. Creates and presents monthly reports, quarterly business reviews, and additional data-based analysis recommendations
Education
PennWest Edinboro
Bachelor of Science (B.S.), Marketing
2014
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