Amy Scuderi Borgesen
AVP of Marketing at ARS
- Role
- AVP of Marketing at Vitera Formerly Ars
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Amy Scuderi Borgesen
Amy has a passion for developing and growing brands and has focused her career on brand strategy during transitional phases. A big picture thinker, Amy has the critical ability to develop strategic plans and manage through tactical execution. She holds a BS in Communication, an MBA in Global Marketing and has professional experience working in Latin America, Eastern Africa and the Middle East. Key Skills Include:Global brand strategy; marketing communications; program management; inbound marketing; research & analytics; integrated marketing plans; digital marketing strategy; competitive analysis; database marketing; agency relationship management; communications planning; segmentation strategy; persona development; value proposition and positioning development; consumer insight development; voice of customer research
Experience
AVP of Marketing
Sep 2022 — Present
Education
Boston University
Bachelor of Science (BS), Communication
2002 — 2006
Thunderbird School of Global Management
MBA, Global Marketing
2011 — 2013
Skills
- Management
- Marketing Research
- Product Management
- Advertising
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Communications
- Competitive Analysis
- Strategic Planning
- Analytics
- Business Strategy
- International Business
- Customer Insight
- Strategy
- Marketing
- Integrated Marketing
- Digital Marketing
- Segmentation
- Market Research
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