Amy Saxton
Marketing Director @Buyagift
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WORK HISTORY
Marketing Director @Buyagift
Overall accountability for the full B2C P&L, trading campaigns marketing spend, promotional discount and product margins to deliver maximum profit. Across online and offline marketing channels.\\\\n(expansion of previous position following restructure - additional responsibility for Digital Marketing Channels, spend/traffic, new customer acquisition, and offline/brand marketing).\\\\n\\\\nResponsibilities\\\\n• Lead for P&L budgeting and forecasting, for Buyagift and Red Letter Days B2C\\\\n• Accountable for delivering sales targets within marketing spend budgets, maintaining overall B2C efficiency\\\\n• Management of all digital marketing channels (paid search, organic search, affiliate marketing, partnership marketing, and CRM), covering both traffic and customer acquisition\\\\n• Oversight and optimisation of customer retention and frequency strategies, customer loyalty, and customer lifecycles\\\\n• Responsible for category and product sales and profitability, including working alongside Buying to develop the range, new product performance and VIP supplier marketing\\\\n• Executed all seasonal and off-peak campaigns, working alongside Brand/Content teams to ensure consistency across the omni-channel environment\\\\n• Management a team of 40-50, covering Performance marketing, Organic Search, Partnership marketing, CRM, eCommerce, Product marketing, and Creative/Design\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Birmingham
BSc Geography (2:1)
Chelmsford County High School
x3 ALevels | x4 ASLevels | x11 GCSEs | x1 GNVQ
University of Birmingham
MSc Marketing (Merit)
SKILLS
ABOUT AMY SAXTON
Highly proactive, and results driven eCommerce professional covering a broad and evolving…
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