Amy Sauceda
Senior Marketing Manager @Vallarta Supermarkets
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WORK HISTORY
Senior Marketing Manager @Vallarta Supermarkets
Santa Clarita, CA, US
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.•Lead Vallarta Supermarkets in store Marketing Experience Program. Developed departmental signage solutions for each of Vallarta’s merchandising categories (Meat, Seafood, Produce, Grocery, Floral, Seasonal, etc.) Worked across various locations with design and installation teams to implement new in store graphics and sign kit rollouts.•Enhanced overall store experience by applying careful consideration to product and signage display locations to support overall branding objectives.•Created innovative interior signage and visual displays to grab customer interest and promote products in alignment with corporate sales goals.•Managed Marketing signage driving development of in store graphics, in store promotions and activations, and overall marketing designs.•Developed creative programs to meet business goals, including partnership building, event sponsorship, and consumer experience design.
EDUCATION
California State University, Northridge
Bachelor of Arts (B.A.), Journalism/ Public Relations
Harvard Business School
Digital Marketing Strategy
SKILLS
ABOUT AMY SAUCEDA
Strategic Marketing Leader | In-Store Experience & Signage Expert | Bilingual (English & Spanish)With over a decade of experience in marketing and brand strategy, I specialize in crafting impactful campaigns that drive engagement, enhance customer experiences, and elevate brand presence. As a results-driven marketing leader, I excel in strategic planning, cross-functional collaboration, and executing multi-channel marketing initiatives that resonate with diverse audiences.From in-store experience marketing to digital and social media strategies, I thrive on transforming ideas into high-performing campaigns. I have a strong track record of optimizing retail in-store experiences and omnichannel marketing efforts, leveraging store signage and point of sale marketing, and building meaningful community connections. My bilingual expertise allows me to engage multicultural markets effectively, ensuring brands connect authentically with their audiences.Let’s connect to discuss innovative marketing strategies, brand storytelling, and creative collaborations. Reach me at a••••••••@gmail.com.Core Expertise: Store Experience Marketing | Marketing Campaigns | Brand Strategy | Communications | PR | Digital & Social Media Marketing | Retail Marketing | Influencer Marketing | Hispanic Marketing | SMS & Email Marketing | Strategic Partnerships | Project Management#Marketing #BrandStrategy #RetailMarketing #HispanicMarketing #BrandExperience
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