Amy Rochol

Vice President, Corporate Development @Publicis Groupe

Phoenix, AZ, US
MOBILE NUMBERS
+16•••••••65

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WORK HISTORY

Aug 2021 — Present

Vice President, Corporate Development @Publicis Groupe

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New York, NY, US

A global executive sponsor focused on driving strategic alignment and commercial negotiations for enterprise clients. Acting as a key escalation point to C-suite leaders, I help shape product evolution, manage crises, and identify optimization opportunities to preserve client health and reduce revenue and retention risks.Key Responsibilities:Client Relationship Management:Serves as the senior executive point of contact for enterprise clients, ensuring a deep understanding of their strategic goals and needs. Fosters strong, tenured relationships, ensuring continued satisfaction and partnership.Contract Negotiations & Risk Mitigation:Leads commercial discussions, renewals, and contract negotiations with enterprise clients. Identifies and manages risk to client retention, offering proactive solutions to address issues or concerns before they escalate.Crisis Management & Escalation:Acts as the primary escalation point for critical issues, managing the resolution of complex client problems, and ensuring an effective response. Leverages a solution-oriented approach to mitigate risk and preserve client satisfaction.Strategic Alignment:Works with internal teams to align product ingenuities and service offerings with the client’s business objectives, driving initiatives that maximize client value.Product Evolution & Feedback:Provides key insights based on client feedback, market trends, and evolving industry needs. Influences product development and customization to meet client expectations and drive mutual growth.Cross-Functional Collaboration:Works closely with global teams, including sales, product, legal, and privacy, to ensure resource alignment and client satisfaction across regions. Leads efforts to optimize client success across all touchpoints.Reporting & Analysis:Regularly reports on client health, engagement, and satisfaction to senior leadership, providing strategic recommendations for improvement and growth.

EDUCATION

1995 — 2000

University of Wisconsin-Eau Claire

BS, Communications/Marketing

SKILLS

Lead Generation13+ Years of E-Commerce ExperienceAffiliate MarketingAnalyticsSocial Media MarketingOnline & Offline MarketingIntegrated Campaign StrategyAdvertisingDigital StrategyStrategic Data AnalysisBrand ManagementMarketing StrategyBusiness DevelopmentDigital MarketingSocial Media StrategyE-CommerceOnline MarketingAdvertising & SalesDirect MarketingMarketing5+ Years of Supervisory ExperienceStrategic PartnershipsPartner DevelopmentCrmSemClient/Vendor RelationsCompetitive AnalysisWeb & E-Mail Campaign DevelopmentStart-UpsOnline AdvertisingMarket ResearchBudget/P&L ManagementGoogle AdwordsEmail Marketing

ABOUT AMY ROCHOL

As an accomplished, global marketing executive with over 20 years of experience, I’ve had the privilege of driving strategic initiatives and leading high-performing teams that fuel business growth and innovation.Throughout my career, I’ve built a proven track record of success—cultivating strong client relationships, driving revenue growth, and spearheading business development efforts across diverse, global sectors. I am passionate about leveraging data-driven strategies to enhance brand visibility, optimize performance, and deliver measurable results.My expertise spans brand strategy, digital marketing, performance optimization, and creative direction, allowing me to work seamlessly at the intersection of strategy, execution, and innovation. Whether it\'s developing integrated campaigns, negotiating intricate contracts, or navigating complex client needs, my focus is always on delivering exceptional value and fostering tenured partnerships.Having grown through various leadership roles, I bring a unique perspective to both strategic decision-making and operational execution. I thrive in dynamic environments, where I can leverage my ability to anticipate market trends, manage change, and execute strategies that elevate digital presence and drive sustainable growth.

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