Amy Jacobsen

Creative Director | Award-winning leader in brand development, design thinking & strategic communications | Passionate about AI, innovation, inspiring teams and high-quality creative work | U.S. Cannes Young Lions Winner

Role
Manager of Creative at HighLevel
Location
Dallas, TX, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Amy Jacobsen

As a creative leader with over a decade of experience in brand strategy and design thinking, I’ve had the joy of blending strategic vision with hands-on creativity to craft compelling narratives across various platforms. Throughout my journey, I’ve been fortunate to lead diverse teams through exciting projects that not only push boundaries but also inspire collaboration. My passion lies in transforming ideas into reality while ensuring every detail resonates with the intended audience.At KidStrong, I spearheaded an extensive brand evolution that unified the visual identity for over 100 locations across North America. This project didn’t just refresh our look; it boosted customer engagement by 25%, proving how impactful thoughtful branding can be. Similarly, during my time at The Cooper Institute, I developed integrated campaigns that enhanced audience engagement by 30%, reinforcing my belief in the power of storytelling.I thrive on mentoring and empowering teams to reach their fullest potential. At VOX Global, I took on a player-coach role where I guided a diverse group through high-stakes projects for Fortune 100 companies while also diving into the creative trenches myself. Watching team members grow and succeed is one of my greatest rewards.Creativity isn’t just confined to work hours for me; I find inspiration everywhere—whether it’s through community projects or exploring new technologies like AI to enhance our craft. I believe innovation should be at the heart of everything we do.Skills- Brand Strategy- Design Thinking- Creative Direction- Multichannel Campaign Development- Team Leadership- Storytelling- Digital Marketing

Experience

  1. Manager of Creative

    HighLevel

    Apr 2025 — Present

    Creative Director for HighLevel\'s Creative Production Team*Develop and oversee HighLevel’s brand strategy, ensuring consistency and excellence in all creative outputs.*Lead the creative team in producing marketing materials across digital, print, video, and multimedia platforms, ensuring alignment with business goals.

Education

  • Texas Tech University

    Master of Arts (MA), Communication and Media Studies

    2012 — 2013

  • Texas Tech University

    Bachelor of Arts (BA), Journalism

    2009 — 2012

Skills

  • Final Cut Express
  • Video Production
  • Cms
  • Adobe Creative Suite
  • Storytelling
  • Web Design
  • Journalism
  • Wordpress
  • Social Networking
  • Multimedia
  • SEO
  • Blogging
  • Html 5
  • Website Development
  • Editing
  • Knowledge in Writing Html and Xhtml
  • Online Journalism
  • Adobe Audition
  • Media Relations
  • Indesign
  • Video
  • Avid
  • Graphics
  • Adobe Indesign
  • Ability to Write News in Broadcast and Print Styles
  • Copy Editing
  • Mailchimp
  • Creative Writing
  • Video Editing
  • Premiere
  • Marketing Communications
  • Facebook
  • Dreamweaver
  • News Writing
  • Css
  • Adobe Premiere
  • Html
  • After Effects
  • Google Analytics
  • Photoshop

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Amy Jacobsen — Manager of Creative at HighLevel in Dallas, TX, US | Unifers