Amy Ridings

About Amy Ridings

With over a decade of experience in diverse communications roles, I am a results-oriented and creative professional who excels in delivering measurable outcomes and managing high-volume projects. My core competencies include media strategy, communications revenue growth, and digital communications campaign creation and execution.Currently, I am a Managing Media Relations Specialist at Ketchum, where I drive and execute media strategy across a variety of clients. I am passionate about combining my skills and interests to make a positive impact on the lives of others, as evidenced by my previous role as Director of Communications at Genesis Women\'s Shelter & Support, where I grew annual communications revenue by more than 800% and created a digital campaign that raised $2 million within one week.

Experience

1. Vice President, Media

   Ketchum

   Jun 2025 — Present

Education

• Florida State University

  Bachelor of Science (BS), Sociology

• Florida State University

  Minor, Statistics

Skills

• Public Relations
• Internal Communications
• Organization
• Media Relations
• Project Management
• Marketing
• Qualitative Research
• Crisis Communications
• Communication
• Press Releases
• Writing
• Research
• Community Development
• Quantitative Research
• Strategic Communications
• Communication Skills
• Publicity
• Social Media
• Community Service
• Blogging