Amy Phillips
- Role
- Marketing Director, Recycling at International Paper
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Amy Phillips
Manufacturers and industrial B2B companies rarely have a tactics problem first. They…
Experience
Marketing Director, Recycling
Apr 2020 — Present · Memphis, TN, US
Led business strategy & analysis, marketing operations, sales enablement, 3rd party relationships, and government relations for International Paper’s Recycling business.• Led, developed, and motivated high-performing marketing, strategy and sales enablement teams.• Utilized intent data, customer personas and journey mapping to build content strategies and omni-channel account-based marketing campaigns at all funnel stages, enhancing customer engagement and driving sales growth• Defined and led implementation of MarTech and Sales Enablement tech stacks (CRM, marketing automation, intent data, ABM management, budget/ROI management, advanced analytics)• Developed and managed VOC program utilizing technology to measure, track and improve NPS, CSAT and customer retention
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