Amy Petriello
Creative Director
- Role
- Brand Creative Director at Wiley
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Amy Petriello
Creative visionary with a proven record of transforming brand identities and elevating visual storytelling for global brands. Leads impactful design strategies that blend bold aesthetics with smart brand positioning to drive engagement and growth. Expert in building cohesive brand systems, directing cross-platform campaigns, and guiding high-performing teams. Skilled in creative direction, brand development, and multi-channel marketing—consistently delivering award-winning, equity-boosting results. Core competencies include: Brand Strategy & Identity | Creative Direction | Visual Storytelling | UI Design | Multi-Channel Marketing | Digital & Print Design | Campaign Development | Cross-Functional Leadership | Team & Agency Management | Art Direction | Editorial Design | Graphic Design | Brand Guidelines & Systems
Experience
Brand Creative Director
Jul 2020 — Present · Hoboken, NJ, US
As lead designer for Wiley\'s global branding team, I created and implemented a complete rebrand for the company in 2021. I continue to conceptualize and direct all visual internal and external brand activation - including events, campaigns, video, social media, office designs, internal and external comms, and C-suite presentations. I also approve and direct corporate and product marketing design, answer all brand style questions and maintain the brand style guide.
Education
CareerFoundry
Certificate
2016 — 2016
Auckland University of Technology
Graduate Diploma
2003 — 2004
Loyola University Maryland
Bachelor of Arts
1999 — 2003
University of Auckland
Study Abroad
2002 — 2002
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