Amy Paul
Director of Strategy
- Role
- Director of Strategy at Ascedia
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Amy Paul
Experienced, data-driven marketer skilled in strategy and campaign development and…
Experience
Director of Strategy
Aug 2024 — Present
Develop and execute comprehensive digital strategies that drive business growth, enhance customer engagement, and strengthen brand presence across all digital platforms by overseeing the planning, implementation, and optimization of digital initiatives. Work cross-functionally to ensure alignment of digital efforts with organizational goals by combining strategic thinking with data-driven decision making. Identify market trends, assess risks and opportunities, and stay current with emerging digital trends and technologies to help shape strategic direction. Key responsibilities include strategic planning, performance tracking, market and competitor analysis, research, and leading major initiatives or transformation projects.
Education
University of Wisconsin-Whitewater
BA, Public Relations
2005 — 2011
Skills
- Event Planning
- Publicity
- Content Strategy
- Fundraising
- Marketing Strategy
- Social Networking
- Multimedia
- Social Media Measurement
- Social Media Marketing
- Spreadsheets
- Materials Management
- Creative Problem Solving
- Ap Style
- Web Content Management
- Sales
- Cision
- Press Releases
- Strategic Planning
- Editing
- Event Management
- Digital Strategy
- Crisis Communications
- Copywriting
- Social Media
- Sports Marketing
- Strategic Data Analysis
- Strategic Communications
- Persuasion
- Integrated Marketing
- Marketing Communications
- Customer Service
- Marketing
- Email Marketing
- Inventory Management
- Digital Communication Strategy
- Budget Management
- Public Relations
- Internal Communications
- Media Relations
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