Amy Niswonger
Marketing Director & Founder Marketing Sales Operations Social Media Ecommerce @CESO, INC.
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WORK HISTORY
Marketing Director & Founder Marketing Sales Operations Social Media Ecommerce @CESO, INC.
Cincinnati, OH, US
Led the go-to-market strategy, product positioning, and day-to-day collaboration across various teams to help grow our eCommerce brand into a nationally recognized name.Took product lines from napkin sketch to sellout launches, working closely with overseas manufacturers, vendor partners, and operations to make sure every detail aligned with our brand and business goals.Researched customer behavior, market trends, and competitive landscape to uncover opportunities.Created scalable processes for tracking across sales channels to understand performance and guide smarter decisions.Continuously evolved our website experience based on real customer feedback and testing, making sure every click felt thoughtful, easy, and on-brand.Embraced AI tools to help speed up content creation and refine product copy, freeing up time to focus on strategy.Balanced creative storytelling with data-driven decisions, blending what we know about our audience with what the numbers tell us to keep improving campaigns.Stayed hands-on with tools like Adobe Creative Suite, Canva, Google Ads, Meta Ads Manager, Google Analytics, Microsoft Office to make sure we moved quickly and executed beautifully. Under my direction, Lovely Hello earned:Shopify Silver+ Award (2025)Top 10% of Shopify Globally Performing StoresOver 1 Million in sales in a single year
EDUCATION
Miami University
Bachelor of Fine Arts - BFA
Miami University
Bachelor of Business Administration - BBA
SKILLS
ABOUT AMY NISWONGER
Lovely Hello thrives as a dynamic online retail brand under my leadership as Marketing…
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