Amy Huff
Chief Marketing Officer at Xplor Technologies
- Role
- Chief Marketing Officer at Xplor Technologies
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Amy Huff
Strategic B2B SaaS and software executive with 25+ years of experience leading marketing, go-to-market strategy, and sales & marketing operations across complex, multi-brand organizations. Recognized for combining strategic leadership with hands-on execution to build high-performing teams, improve commercial effectiveness, and strengthen customer and brand loyalty. Brings deep expertise across brand strategy, demand generation, communications, sales enablement, and cross-functional operations. Experienced in integrating, building, and reorganizing teams through mergers and acquisitions, helping companies create stronger alignment, clearer market positioning, and more scalable paths to growth.
Experience
Chief Marketing Officer
Dec 2025 — Present · Atlanta, GA, US
Leading marketing for Xplor as we bring together proven software and payments businesses under one vision, one brand, and a more connected go-to-market model with a substantial AI investment. Oversee corporate and vertical marketing strategy spanning brand, demand generation, product marketing, communications, customer engagement, and revenue operations. Focused on building a high-performing global marketing function that increases market impact, improves coordination across teams and brands, and helps position Xplor for its next chapter of growth.
Education
University at Buffalo
Bachelor of Arts (B.A.), Psychology
Skills
- Marketing
- Product Management
- Pos
- Customer Service
- Account Management
- Copywriting
- Event Planning
- Strategic Planning
- Business Process Improvement
- Enterprise Software
- Competitive Analysis
- Start-Ups
- Customer Relationship Management (Crm)
- Social Media
- Business Process
- Strategy
- Team Leadership
- Training
- Product Development
- Analysis
- Software Project Management
- Crm
- Nutritional Analysis
- School Nutrition
- Project Management
- Program Management
- Netsuite
- Marketing Communications
- Microsoft Office
- Sales
- Process Improvement
- Budgets
- Creative Writing
- Cross-Functional Team Leadership
- Marketing Strategy
- Business Analysis
- Business Development
- Software as a Service (Saas)
- Product Marketing
- Leadership
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