Amy Lauro

About Amy Lauro

With a Bachelor’s Degree in Business Administration from California State University, Fullerton, and over 15 years of progressive experience in marketing and operations, I offer a strong blend of strategic insight, analytical expertise, and operational leadership. I have a proven track record of driving marketing effectiveness through data-driven decision-making, optimizing processes, and leading cross-functional initiatives that enhance business performance.Core competencies include- Deep expertise in sales and marketing automation platforms and performance analytics- High ethical standards and a results-oriented approach aligned with organizational growth objectives- Exceptional ability to cultivate collaboration and alignment across executive leadership, cross-functional teams, and distributed workforces

Experience

1. Neudesic, An Ibm Company

   Present

Education

• Saddleback College

  Associate of Arts Degree, Business Administration

  2004 — 2007

• California State University, Fullerton

  Bachelor of Arts Degree, Business Administration; Marketing

  2007 — 2009

Skills

• Marketing
• Product Management
• Online Advertising
• Demand Generation
• Account Management
• Leadership
• Competitive Analysis
• Sharepoint
• Training
• New Business Development
• Marketing Communications
• Saas
• SEO
• B2b
• Team Leadership
• Direct Marketing
• Project Planning
• Analysis
• Strategy
• E-Commerce
• Outlook
• Market Research
• Email Marketing
• Sales
• Team Management
• Event Management
• Strategic Planning
• Product Marketing
• Social Networking
• Online Marketing
• Management
• Marketing Strategy
• Crm
• Lead Generation
• Budgets
• Sales Process
• Project Management
• Salesforce.com
• Strategic Partnerships
• Business Development