Amy Neil

About Amy Neil

I am an experienced communications professional with extensive management experience and proven success in the areas of communications strategy, change communications, branding, message development, executive support, employee communications, media relations, speech writing, event planning and publications.

Experience

1. Vice President, Enterprise Internal Communications, Intelligence & Digital Hub

   Highmark Health

   Dec 2019 — Present · Pittsburgh, PA, US

   Provide advice and counsel, comms planning, and support to internal partners to drive and align consistent stakeholder-focused messaging and internal comms best practices, processes, and protocols across the organizationDevelop and oversee the organization’s internal comms strategy (audience, channel, content), which is data-informed and comprised of cutting-edge digital comms platforms (Digital Hub/microsites) focused on supporting initiatives and advancing our operating as a blended organizationOversee the internal and physician comms strategy at Allegheny Health Network (AHN)Generative AI: establish standards and expectations for internal comms; encouraging use in Corporate Comms division-Restructured division to optimize resources and provided strategically focused internal comms support for the organization and drove team member engagement of enterprise/AHN COVID-19 internal comms (March 2020-Feb. 2024) • Worked with/on numerous leadership teams on a continuous basis • Responsible for executive messaging and COVID-19/remote work internal comms; developed and delivered comms to enable team members to work remotely; developed and maintained a comprehensive microsite related to safety and operating levels; developed comm strategies to inform team members of policies/protocols regarding COVID-19 vaccination and masking• AHN COVID-19 internal comms: developed comms to reassure and thank team members; developed internal comms strategy for the vaccine rollout to team members Work from Anywhere (WFA) core team (Nov. 2020-Dec. 2022)• Worked with leadership to rethink how we\'d work when nonpatient-facing team members returned to our facilities• Developed and launched an omnichannel comms strategy to keep leaders and team members informed and engaged throughout the process; launched and maintained a multichannel Leader Forum on M365 Teams for engagement on WFA topics

Education

• LUMA Institute

  Certified Practitioner of Human-Centered Design

  2022 — 2022

• Penn State University

  BA, Journalism, minor in Sociology

  1986 — 1990

Skills

• Public Relations
• Internal Communications
• Media Relations
• Strategic Communications
• Blogging
• Customer Service
• Fundraising
• Advertising
• Marketing Strategy
• Hiring Practices
• Communication Training
• Integrated Marketing
• SEO
• Higher Education
• Social Networking
• Powerpoint
• Corporate Communications
• Journalism
• Nonprofits
• Public Speaking
• Government Relations
• Editing
• Event Planning
• Marketing Communications
• Facebook
• Special Events Coordination
• Social Media
• Marketing
• Copy Editing
• Press Releases