Amy M. Litt
Marketing strategist, Cannes, Advertising Week & SXSW official speaker, and whiskey enthusiast specializing in connecting highly regulated industries to priority audiences.
- Role
- VP, Communications Planning at CMI Media Group
- Location
- Queens County, NY, US
- LinkedIn followers
- 500 followers
About Amy M. Litt
A multidisciplinary strategist and experienced leader dedicated to connecting global…
Experience
VP, Communications Planning
May 2022 — Present · New York, NY, US
Holds senior leadership position within WPP’s fastest-growing agency, operationalizing a new strategic planning offering- Steers strategic initiatives with executive leadership to build capabilities and integrate Communications Strategy into the agency’s core processes - Owns brand planning and strategy for 10+ brands by leading the collaboration of research, decision science, planning, measurement and partner agencies- Sells groundbreaking “first in category” partnerships, including- A multi-year partnership with NHL’s Hockey Fights Cancer, yielding over 6M digital display impressions and 8M organic social impressions in its first 8 weeks - Agency and client’s first-ever experiential activation, built in the Future of Women’s Health track at SXSW, yielding over live engagements and a $25k value add in digital inventory from our partner- Leads development of research and measurement reporting to ensure clients receive a clear narrative connecting their strategic imperatives to our findings, insights and recommendations- Co-leads the Inclusive Media Center of Excellence, driving agency engagement with diverse audiences and increasing spend with diverse-owned partners by 42% YoY
Education
Sarah Lawrence College
B.A., Politics and Social Movements
2001 — 2005
Skills
- Blogging
- Video Production
- Content Development
- Small Business
- Public Relations
- Social Media
- Social Media Marketing
- SEO
- Press Releases
- Marketing Copy
- Public Speaking
- Non-Profits
- Nonprofits
- Event Planning
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