Amy Goodrich

About Amy Goodrich

Partnership strategy, development, and activation leader with 13 years of experience in the sports, entertainment, and hospitality industries. Leveraged both the brand and property side of corporate sponsorships. Proven ability to build trust with Fortune 500 companies to use the platform of sports and entertainment to grow their business and showcase their brands. Skilled at the account management process, building trust and relationships, and thrive in a fast-paced team atmosphere.

Experience

1. Sports & Entertainment Partnerships Lead

   Pinnacle Financial Partners

   Jun 2022 — Present · Nashville, TN, US

   Lead Naming Rights and Official Bank partnerships with The Pinnacle - an AEG music and entertainment venue, the Tennessee Titans, Memphis Grizzlies, and 23XII NASCAR team Evaluate, negotiate, manage, and execute strategic marketing partnerships that provide platforms to drive revenue, showcase the brand, and provide engaging activations experiences for clients and fans Manage budget and present monthly partnership reports and KPI’s to senior leadership of the bankOversee activation teams on-site at home Titans and Grizzlies games, as well as the two NASCAR racesImplement TicketManager system across firm to manage hospitality assetsProtect and promote the brand, brand standards and brand messaging across partnerships

Education

• University of Tennessee, Knoxville

  Bachelor’s Degree, Marketing

Skills

• Campaigns
• Public Relations
• Media Relations
• Editing
• Graphic Design
• Social Media Marketing
• Event Planning
• Social Media
• Sports Marketing
• Writing
• Event Management
• Public Speaking
• Advertising