Amy Mersch

About Amy Mersch

I’m a collaborative B2B marketing and communications leader, bringing strategy, story, and execution together to move brands and businesses forward.As Director of Marketing at Blue Alliance, I lead brand and content strategy for a growing portfolio of MSPs and IT service providers. In this role, I blend strategic marketing leadership with hands-on execution—from refining messaging and driving go-to-market initiatives to managing digital content, supporting sales enablement, and aligning teams around a consistent, compelling brand.Throughout my career, I’ve led marketing and communications for organizations across managed services, cybersecurity, business technology, and professional services—translating complexity into clarity.My marketing toolkit spans content strategy, digital marketing, SEO, website management, communications, and project management. But what sets me apart is knowing how and when to deploy those tools to spark engagement and drive growth.Colleagues know me as a brand champion and a scrappy marketer who gets things done. I’m passionate about connecting the dots to make brands, people, and ideas shine.Beyond my day-to-day, I serve on the Board of Directors for the American Marketing Association Cincinnati chapter, where I advocate for mentorship, professional development, and a genuine community spirit.At the heart of my leadership approach are empathy and collaboration. I’m driven by curiosity, continuous growth & development, and a commitment to lifting others as I climb. Because empowered teams build the strongest brands-Let’s connect! Two things that energize me are coffee and making new friends. I\'d love to grab a cup of coffee and explore how we can work together.

Experience

1. Board Member, Marketing Communications & Strategy

   Ama Cincinnati - American Marketing Association Cincinnati

   Sep 2017 — Present · Cincinnati, OH, US

   As a strategic leader on the Board of Directors, I work alongside a talented team to shape the direction of the AMA Cincinnati Chapter, with a focus on growth, member engagement, and delivering long-term value to the marketing community.Over the years, I’ve taken on progressive leadership responsibilities, from supporting key communications strategies to overseeing the chapter’s broader strategic initiatives, including:• Director, Marketing Strategy (2022 to Present)• Director, Marketing Communications (20••••22)• Assistant Director, Marketing Communications (20••••18)Key contributions include:• Strategic Leadership: Develop and execute long-term goals for the chapter, driving sustainable growth, increasing membership engagement, and maximizing value for members.• Marketing Leadership: Lead and coordinate multi-channel marketing campaigns (content strategy, digital, events) to amplify the chapter’s visibility, increasing participation from members and guests and strengthening community presence.• Program Innovation: Partner with cross-functional teams to create and implement initiatives tailored to audience needs, enhancing the relevance of the chapter’s programming.• Data-Driven Decision Making: Analyze performance metrics and feedback to refine marketing strategies, ensuring continuous improvement and measurable impact.• Mentorship & Collaboration: Mentor and support fellow board members and volunteers, fostering a culture of collaboration and aligning team efforts with the chapter’s strategic priorities.

Education

• Miami University

  Summer Business Institute, Business Administration and Management, General

• Miami University

  Bachelor of Arts, English Literature; Linguistics (minor)

• University of Cincinnati

  Master of Arts, Professional Writing and Editing

Skills

• Proposal Writing
• Social Media Marketing
• Promotional Copy
• Photoshop
• Editorial
• Writing for the Web
• Copywriting
• Constant Contact
• Web Design
• Content Marketing
• Project Management
• Promotional Writing
• Designing Marketing Collateral
• Editing
• Sharepoint
• Advertising
• Magazines
• Email Marketing
• Css
• Wordpress
• Blogging
• Marketing
• Copy Editing
• Public Relations
• Html
• Adobe Acrobat
• Ap Style
• Newsletters
• Books
• Business Writing
• Web Development
• SEO
• Corporate Communications
• Indesign
• B2b Marketing
• Adobe Creative Suite
• Content Management
• Marketing Communications
• Dreamweaver