Amy McKinnon

About Amy McKinnon

Driven and results-oriented Program Manager with 15 years of experience leading global marketing campaigns and driving key business objectives. Adept at executing strategies that enhance operational efficiency, strengthen customer engagement, and optimize business performance. A natural communicator with a proven ability to present to and influence diverse audiences, build strong relationships, and exceed goals consistently. Core Strengths: Executing | Influencing | Relationship Building | Strategic Thinking Expertise & Skills: Project & Program Management – PMP certified, experienced in product development, operational efficiencies, and business planning Marketing Strategy & Execution – Skilled in customer journey mapping, nurture campaigns, e-commerce implementation, and MLS Technology & Digital Solutions – Deep expertise in Microsoft 365, Teams, Azure, Dynamics, and security solutions Facilitation & Training – Strong background in executive positioning, leadership coaching, and e-learning course development Technology & Tools: Microsoft Solutions – Designed and managed SharePoint infrastructure, leveraged Azure for cloud computing, and utilized Microsoft Dynamics CRM Marketing & Analytics – Proficient in HubSpot, Google Analytics, AdWords, and Tag Manager for marketing automation and data-driven insights Collaboration & Development – Experience managing GitHub repositories and implementing Microsoft Sure Step methodology Professional Development & Certifications: Dale Carnegie Leadership Course Microsoft Solution Selling Course Pragmatic Marketing Certification HubSpot Certification Always eager to innovate, solve complex challenges, and drive impactful change through strategic execution and collaboration.

Experience

1. Director of Business Development

   Prime46 Research And Consulting

   Jul 2023 — Present · Fargo, ND, US

   As the Director of Business Development at Prime46, my primary focus is to increase company revenue by identifying profitable business opportunities and developing long-term growth strategies. I am detail-oriented and driven to assess business risks through thorough analysis of financial, statistical, and economic data. Oversee marketing and sales efforts, aiming to expand brand presence and develop new business opportunities. I lead cross-functional resources, manage existing partnerships, and evaluate company goals to ensure our business objectives are met.