Amy Masih

Global Accounts Measurement Partner @TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.\\\\nAs a member of the EU Marketing Science team, responsibilities focus around building and implementing different measurement solutions to analyse ad campaign performance on the platform.\\\\n• Building close internal relationships with sales teams to consult their clients on all measurement conversations and analysis.\\\\n• Being the subject matter expert on incremental lift products, overseeing pitching, training and client tests.\\\\n• Feeding back user experience and accuracy of data to product teams developing new measurement solutions.\\\\n• Leading measurement conversations with Global clients, working with them to design bespoke learning agendas and testing frameworks for future success on the platform.\\\\n• Mentoring and training new joiners to the team and company\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n