Amy Mason
Global Director Basketball - Inline, NCAA & Partnerships
- Role
- Global Director Basketball Apparel Inline, Accessories, Ncaa & Partnerships at adidas
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Amy Mason
WHO I AMHi, I\'m Amy! I\'m passionate about combining creativity, strategic thinking, consumer and data insights to produce exponential results. In my free time I enjoy coaching a state championship high school girls lacrosse program, playing volleyball / indoor soccer and baking sweet treats for my family and friends! WHAT I DOI have worked for Adidas for over a decade and have been consistently promoted, starting as an assistant product manager to product manager, senior product manager, and now as a director of merchandising – adidas Team Sports. In my most current role, I lead a team of merchandising managers across multiple sports and licensed categories to drive sales and maximize growth. I\'ve been described as a trusted and respected leader who is not afraid to jump in and contribute to the team when times get tough and workload is great. SELECTED ACHIEVEMENTS• Mentored senior merchandising manager in leadership capabilities and business decisions, developing her ability to build a seasonal business plan, reduce range offering, and produce $128M in revenue.• Generated growth of NCAA Sideline and Training assortments from $28M to $55M in two years by connecting Hero to Halo product stories from NCAA to high school Team Sports market.• Leveraged insights to bring new tight franchise to life in NA Market seeing a 346% YOY increase.• Collaborated with internal partners to create adidas Team Sports sku KPIs which reduced the article offering by 89%, increased operating margin and averaging selling price between 2019 and 2022.
Experience
Global Director Basketball Apparel Inline, Accessories, Ncaa & Partnerships
Apr 2025 — Present · Los Angeles, CA, US
Education
Saint Mary's College
Bachelor of Arts - BA, Elementary Education/ History
2000 — 2004
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