Amy L. Halford
Chief Marketing Officer @Thrive Pet Healthcare
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WORK HISTORY
Chief Marketing Officer @Thrive Pet Healthcare
I am passionate about making a difference, elevating brands, and driving customer value. Blending my curiosity, love of data, and desire to drive change, I am honored to lead the marketing function for a forward-focused, customer-centric, and industry-innovating leader. As CMO, I am responsible for strategizing and executing the comprehensive marketing and communications strategy, leading brand evolution, digital, CX, paid media and performance marketing, corporate communications, local/regional marketing strategies, community outreach, PR, and loyalty programs. My goal is to elevate business value and recognition through meaningful marketing programs that promote action and deliver on strategic KPIs. Meaningful Marketing Programs- Led a large-scale rebranding effort that consolidated acquisitions and established one singular brand nationwide. This initiative resulted in a significant boost in consumer awareness, site traffic, and conversions- Directed the scaling of a membership program that delivered a multi-million dollar revenue increase- Centralized and matured marketing capabilities through the adoption of digital solutions including website, SEO, CX, CRM and App. Thrive Pet Healthcare is a nationwide network of 350+ veterinary clinics recognized for offering primary, specialty, and acute care.
EDUCATION
UMN Carlson School of Management
MBA, Strategic and Brand Management
University of Northern Iowa
Bachelor of Arts, Business Administration, Marketing Major
SKILLS
ABOUT AMY L. HALFORD
As a forward-thinking integrated marketing executive, I have a depth of experience in…
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