Amy Rutledge
VP, Strategy at Starcom
- Role
- VP, Media Strategy at Starcom
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Amy Rutledge
Strategic media planning is the cornerstone of my role, where I\'ve been instrumental in driving brand engagement and maximizing ROI. My leadership in cross-channel media initiatives has significantly boosted reach and engagement for a CPG client, and my adeptness in applying mix modeling analytics has substantially enhanced campaign effectiveness.Mentoring has been a key facet of my journey, with three direct reports flourishing under my guidance, which in turn has maximized our team\'s performance and client satisfaction. Collaboration with cross-functional teams has been pivotal to my success, enabling innovative strategies that propel brands forward in the competitive media landscape.
Experience
VP, Media Strategy
May 2025 — Present · Chicago, IL, US
Education
University of Illinois Urbana-Champaign
B.S., Advertising
The University of Texas at Austin
M.A., Advertising
Skills
- Marketing Mix Modeling
- Brand Management
- Digital Media
- Interactive Advertising
- Marketing
- Sem
- Radio
- Multi-Channel Marketing
- Interactive Marketing
- Digital Marketing
- Relationship Marketing
- Advertising Sales
- Direct Marketing
- Advertising
- Strategic Planning
- Mobile Marketing
- Budgeting
- Hispanic Marketing
- Digital Strategy
- Email Marketing
- Social Media Marketing
- Outdoor Advertising
- Online Advertising
- Management
- Customer Relationship Management (Crm)
- Integrated Marketing
- E-Commerce
- Six Sigma
- Brand Development
- Broadcast Television
- Online Marketing
- Public Relations
- Media Strategy
- Multi-Channel Retail
- Television
- Media Planning
- Puerto Rico Media
- Social Media
- Comscore
- Canadian Media
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