Amy Mullen

About Amy Mullen

I’m a content strategy leader with deep expertise in delivering high-quality, scalable content, brand storytelling, thoughtfully designed content systems, and modern content governance. Recognized for building scalable frameworks, aligning content strategy with user experience and customer journeys, and enabling AI-driven content solutions. Also, an experienced digital strategy teacher with deep expertise in designing learning content grounded in adult learning theory.Certifications & Training:IAPP – AI (Artificial Intelligence) Governance Professional (AIGP)General Assembly – User Experience DesignCore Competencies:Content Strategy · Content Operations · Content Governance · Content Design · Content Supply Chain · Information Architecture · Taxonomy · Thought Leadership · AI Governance · AI Content Strategy· Prompt Engineering · Instructional Design · Website Design · UX Writing · UX DesignBrands: MetLife, IBM, DuPont, AWS, Kaiser Permanente, Facebook/Meta, Amazon, Bristol Meyers Squibb, Pfizer, Guardian, AstraZeneca, Jane Street Financial, Champion Apparel, Verizon, Pfizer, Movable InkSpecialties: Healthcare, Pharmaceutical, Technology, B2B

Experience

1. Content Strategy & Operations Lead

   Amazon Web Services (AWS)

   May 2024 — Present

   Content Strategy & Development – Developed content strategies across channels and customerjourneys. Responsible for the development of high-impact assets while enforcing qualitystandards and consistent messaging• Content Operations Management – Own full lifecycle of content operations, including designing,managing, and refining content workflows• Governance & Standards – Authored web content governance framework and policies tostrengthen consistency, content quality, and brand integrity• Content System Design – Development of scalable content templates, design patterns and styleguides that accelerate creation and embed best practices• Brand Storytelling and Copy Management - partnered with stakeholders to develop messaging frameworks and ensured content and copy delivered impactful and consistent storytelling• Content Supply Chain Optimization – Delivered actionable recommendations and outputs that improved content operation maturity, efficiency, and scalability

Education

• General Assembly

  User Experience Design

• Temple University

  B.A., Journalism, Summa Cum Laude

Skills

• Project Management
• Copywriting
• Web Design
• Journalism
• Undergraduate Teaching
• Press Releases
• Digital Media
• Web Content
• Blogging
• Social Media Marketing
• Corporate Communications
• Content Management
• Social Media
• Partner Development
• Analytical Skills
• Marketing Communications
• Marketing
• Copy Editing
• Information Architecture
• Web Content Writing
• Content Development
• Team Management
• Editing
• New Media
• University Teaching
• Google Analytics
• Editorial
• User Experience
• Content Strategy
• Writing
• Marketing Strategy
• SEO
• Digital Marketing
• Sem
• Publishing
• Internal Communications