Amy Lindsey
- Role
- Sr Product Marketing Manager at Oracle
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Amy Lindsey
Marketing leader with 20+ years of experience at leading B2B tech companies including…
Experience
Sr Product Marketing Manager
Oct 2021 — Present
I lead innovation launches for Oracle Cloud HCM (Human Capital Management). I develop product messaging, full-funnel content strategy including sales enablement, and engage with 3rd party influencers to drive awareness of new products and features from Oracle HCM. I partner with teams across product development, global marketing, brand & trademark, PR, and events. In spring of 2022 I lead the launch of Oracle ME, a new employee experience platform and the most complex product launch from Oracle Cloud HCM in the last five years. I led a team of 3 product marketers to develop messaging, full-funnel marketing assets, and sales enablement for the new platform and three new underlying products to support employee communications, listening, and personalized workflows-all announced at Oracle Live in April 2022. The success of the Oracle ME launch is evidenced by results compared to previous launches from Oracle Cloud HCM: 5x media coverage 98% increase in page views 58% increase in marketing generated pipeline Oracle ME was named Ventana Research 15th Annual Digital Innovation Award Overall Winner Most recently I led the launch of Oracle Cloud HCM for the Deskless Workforce-driving awareness of Cloud HCM solutions for hourly deskless workers in healthcare, manufacturing, and retail.
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