Amy Leyh Loesch

About Amy Leyh Loesch

Senior marketing executive and digital leader with proven success driving revenue growth, building brands and implementing go-to-market strategies. I specialize in DTC ecommerce and subscription services. I have a unique combination of digital/performance marketing, analytics and branding expertise applied to launching and scaling 20+ products and services at both small and large companies. An entrepreneurial spirit with decades of experience in implementing growth strategies, building foundational infrastructure and leading, growing and coaching teams.Extensive leadership experience within premier media companies, such as HBO, Yahoo, Disney, The Wall Street Journal and Gannett/The USA Today Network and FloSports. Skills:• Leadership, Team Management & Coaching• P&L Management• Go-to-Market Strategy• Customer Acquisition/Demand Generation• Digital/Performance Marketing• Branding & Positioning• Brand Marketing• MarTech Strategy• Product Marketing• Data strategy, Measurement and Media Performance Optimization• Partnership Marketing • Event Marketing • PR and Corporate Communications • Monetization• Lifecycle Marketing• Account Based Marketing

Experience

1. Partner & Fractional CMO

   Chief Outsiders

   Jan 2022 — Present · Austin, TX, US

   As a Fractional CMO, partner with CEOs and leadership teams to develop growth strategies (revenue and profitability), lead marketing teams and achieve results through hands-on execution. Mix of consumer and B2B client experience across various industries, including eCommerce, subscription and membership services, real estate and SaaS. Member of internal AI Tiger Team to help clients implement AI into their organizations. Chief Outsiders is a national management consulting firm of executive-level, execution-oriented CMOs/CSOs/CROs who help companies build and drive revenue growth. We enable you to add senior executives to your leadership teams at a fraction of the cost of a full time hire. Our CXOs & have worked on the management teams of 1,200+ companies across 80+ industries. Learn more about how I can help your business

Education

• Duke University - The Fuqua School of Business

  MBA, General Management

• University of Vermont

  BS, Business Administration

Skills

• Advertising
• Market Research
• Online Advertising
• Digital Media
• Brand Management
• Marketing Strategy
• Product Marketing
• Sem
• E-Commerce
• Mobile Marketing
• Marketing
• Brand Development
• Mobile Devices
• Business Development
• Digital Marketing
• Lead Generation