Amy Lee

Event Fundraising Manager @Help for Heroes

Oversee and optimise the performance of Facebook fundraisers, including setting up campaigns, monitoring engagement, and maximising donor contributions- Lead Operation Cycle and Operation Swim, driving participant engagement and fundraising efforts through targeted digital strategies- Data Analysis & Reporting: Track fundraising metrics, analyse campaign performance, and generate detailed reports to guide strategic decision-making and optimise future campaigns- Collaborate with the marketing team to plan and execute virtual fundraising events, leveraging social media and digital platforms to increase visibility and donations- Foster a strong online community of fundraisers, volunteers, and donors through regular updates, interactive content, and personalised engagement- Work closely with cross-functional teams (e.g, marketing, communications, and finance) to align fundraising initiatives with broader organisational goals.