Amy L. Jaenicke

About Amy L. Jaenicke

BEWARE - Any emails originating from raysecurhr.com are not legitimate. Consider all communications fraudulent **I\'m an executive-level corporate marketing generalist who has been delivering positive results for over 20 years. My hands-on approach and attention to detail are grounded in holding various marketing roles and applying that knowledge to create effective and compelling multi-function campaigns. I\'ve had the privilege of working with B2B businesses with varying degrees of marketing proficiency- start-up requiring the establishment of a complete marketing strategy- established organizations looking to change the approaches and skills of the existing marketing organization- growth mode organizations looking to marketing to drive awareness and demandI\'ve been successful at driving marketing change in all of my roles, whether it\'s - brand building- installing new technology and best practices, and - crafting corporate narratives and compelling storytelling.Currently, as the VP of Marketing at ARIA Cybersecurity, I am responsible for increasing brand awareness and driving demand for our cloud-based SaaS solution that employs artificial intelligence (AI) and machine learning (ML) for highly effective, intelligent, and dynamic cyber-attack protection. When I\'m not marketeering, I love cooking with my husband and selecting the perfect wine to match, entertaining my dogs (notice it\'s not the other way around), mastering new kettlebell skills, and working to increase my PR in the deadlift and front squat.Expertise: Brand architecture; brand positioning; brand awareness; demand generation; lead generation; integrated marketing programs; marketing automation platform; online marketing program; content marketing; lead scoring; lead qualification; product marketing; sales enablement; email marketing; social media; social advertising; public relations; analyst relations; media relations; press releases; marketing communications; SEO; team, agency and contractor management; MROI

Experience

1. Vice President Marketing

   Raysecur, Inc

   Jan 2022 — Present

Education

• Merrimack College

  Bachelor's Degree, Bachelor of Science - Business Administration (Marketing)

• Bentley University

  Master of Business Administration (M.B.A.), Master of Business Administration (MBA) - Marketing & Management

• Bentley University

  Master's Degree, Master of Science, Marketing Analytics (MSMA)

Skills

• Managerial
• Demand Generation
• Corporate Branding
• Product Marketing
• Brand Awareness
• Crm
• Brand Development
• Strategic Planning
• Business-to-Business (B2b)
• Salesforce.com
• B2b
• Marketing Return on Investment (Mroi)
• Management
• Customer Relationship Management (Crm)
• Lead Generation
• Eloqua
• Marketing
• Sales Process
• Organization Skills
• Marketing Communications
• Digital Marketing
• Marketing Automation
• Brand Management
• Marketing Strategy
• Strategy
• Leadership
• Integrated Marketing
• B2b Marketing
• Email Marketing