Amy Larue Jabal

About Amy Larue Jabal

My name is Amy LaRue and I am a results-driven consumer insights professional with over a decade researching, analyzing, and presenting consumer insights to drive innovation and brand strategy. I develop strategic partnerships with clients, working closely to understand their business needs, and designing appropriate custom research approaches. I am an accomplished leader, giving my staff the room to discover innovation and take ownership of their work. I help companies bring new innovations to market. With the increased presence of social media and technology, consumers are discovering products in many different ways. Brands are eagerly trying to find the best ways to advertise now. The marketing research field needs to adapt to meet the changing needs of the brand manager. The current innovation cycle for most CPG companies is too long, and companies are looking for ways to cut down this process while maintaining the integrity of the quality of products they put in the market. Companies need experienced marketing research professionals to guide their brand teams through the research process and advise the best approaches to projects. I am that trusted advisor. As an example, I worked with a large ice cream manufacturer to help fill their innovation pipeline. I guided their branding team through multiple stages of research, identifying many innovations that, ultimately, led to several new successful product launches. I love seeing these products on a shelf. I am a strong leader who gives her direct reports the room and opportunity to learn by doing. Sometimes they make mistakes and, hopefully, learn from them. If you can apply what you’ve learned, it makes you a better researcher for it. If you would like to learn more about my extensive experiences, please connect with me. I\'m on LinkedIn to build lasting relationships with professionals who are passionate about innovation. Let\'s connect.

Experience

1. Director Consumer Insights Market Research Innovation Client Relationship Management

   Ipsos Marketing Us

   Oct 2007 — Present · Chicago, IL, US

   Ipsos InnoQuest is dedicated to helping clients maximize the ROI of their innovation initiatives and build profitable businesses. From the earliest stages of innovation to brand maturity, we provide world-class solutions to help marketers: generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes.During this time period, I was in the following positions: Director (May 2010 - Present) Senior Account Manager (Oct 2007- May 2010)As Director, I manage client relationships by creating a strong partnership that initiates research plans that provide actionable results. I deliver over $7MM in custom innovation and brand research annually. Recently, I led the research design and insights communication that resulted in the successful product launch of a new packaging innovation, new line extension, and brand repositioning for a large chocolate and confectionary company. As Senior Account Manager, I manage client relationships and custom market research projects including innovation research projects for several consumer packaged goods manufacturers. I was personally responsible for $2M in revenue.In this role, I identified several new innovations for a personal care company through ethnography, individual interviews, and focus groups. I quantified the potential of ideas and aided in the process of concept writing and testing.If you have any questions regarding these positions, please contact me.

Education

• Indiana University Bloomington

  Bachelor of Science (B.S.), Psychology & Business

  1994 — 1998

• University of Chicago

  Master of Arts (M.A.), Social Service Administration

  1998 — 2000