Amy Baroch Labenski
Sr. Director of National Impact and Engagement
- Role
- Senior Director, National Impact and Engagement at WETA
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Amy Baroch Labenski
My overall professional background includes over 25 years of increasing responsibility…
Experience
Senior Director, National Impact and Engagement
Mar 2016 — Present · Arlington, VA, US
I am responsible for maximizing positive impact of WETA National Productions by expanding and reaching new audiences through the creation and delivery of innovative education and engagement initiatives and by leveraging diverse and strategic partnerships. I work with producers, funders, executive-level stakeholders, and PBS stations across the entire U.S. to effectively execute broad initiatives – from development to implementation to follow-up and final evaluation.
Education
American University
BA
1990 — 1994
Columbia University - Teachers College
MA
1999 — 2002
Skills
- Broadcast
- Leadership
- Public Relations
- Media Relations
- Press Releases
- Digital Media
- Social Media
- Entertainment
- Email Marketing
- Public Media
- Web Content Management
- Digital Marketing
- Non-Profits
- Writing
- Brand Management
- Content Strategy
- Fundraising
- New Media
- Video
- Strategic Planning
- Online Advertising
- Event Management
- Digital Strategy
- Video Production
- Web Video
- Content Management
- Budgeting
- Social Media Marketing
- Copywriting
- Nonprofits
- Product Management
- Strategic Communications
- Online Marketing
- Content Development
- Storytelling
- Publishing
- Event Planning
- Publicity
- Customer Service
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