Amy Hayes

About Amy Hayes

With nearly 30 years of high-tech marketing experience, I am passionate about developing go-to-market strategies and best practices to help clients from around the world crack open new growth opportunities. Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerates growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance.As a research director with the Portfolio Marketing practice, I am responsible for the commercial success of the service area and lead a team of analysts who focus on the following priorities: go-to-market strategy, personas and buyer insights, portfolio messaging and content, bringing offerings to market, sales knowledge transfer and building the portfolio marketing team.When not working, I spend my time making and appreciating art, exploring the greenbelts of Austin and trying to convince my young daughter to use her superpowers for good.

Experience

1. VP, Research Director, Portfolio Marketing & Product

   Forrester

   Aug 2019 — Present · Austin, TX, US

   Responsible for driving an innovative research agenda and leading a world-class team of analysts to support portfolio marketers and product managers on the following priorities: new market and innovation opportunities, go-to-market strategy, product lifecycle management, pricing and packaging, buyer messaging and content, business transformation, and building high-performing teams.

Education

• University of Missouri-Columbia

  Journalism

  1991 — 1995

Skills

• Public Relations
• Internal Communications
• Media Relations
• Corporate Communications
• Advertising
• Executive Communications
• Speech Writing
• Management
• Analyst Relations
• Reputation Management
• Corporate Social Responsibility
• Annual Reports
• Digital Marketing
• Issues Management
• Marketing
• Marketing Strategy
• Thought Leadership
• Communication Training
• Reputation
• Social Media
• Special Events
• Social Media Marketing
• Event Management
• Crisis Communications
• Strategic Communications
• Marketing Communications