Amy Kierzek

About Amy Kierzek

I am a strategic and creative thinker who\'s not afraid to get my hands dirty with tactics and execution as necessary. My experience is extensive in marketing, communications, sponsorships and team leadership. I work hard and have the ability to juggle multiple priorities, and I take pride in not only delivering results but also creating a fun, positive working environment.

Experience

1. Marketing Manager

   Thrivent

   Apr 2018 — Present

   Developed the recruitment marketing function, including creating strategy to build awareness of Thrivent as an employer of choice through paid and organic media, in support of the organization\'s objective of doubling sales force capacity within 10 years. Surpassed goal of attracting talent through cold-sourced lead gen five years in a row and counting. Deliver tools to enable regional directors to effectively connect with warm-sourced candidates. Provide hands-on leadership to a team of creatives and marketing strategists/specialists focused on implementation of strategy. • Implement paid search and digital media campaigns to attract talent• Contract and partner with vendors• Develop Thrivent financial advisor candidate personas• Full refresh of recruitment marketing collateral, based on research• Optimize Career site content• Enhance social media capabilitiesSimultaneously lead a team of 8 senior marketing specialists who coach and train financial advisors to build marketing strategies that help them improve their social and digital presence, host successful events and build their practices.

Education

• Northern Michigan University

  English, minor in Journalism

Skills

• Leadership
• Marketing Communications
• Facebook
• Content Development
• Web Content Management
• Corporate Communications
• Public Speaking
• Web Content
• Email Marketing
• Social Media Marketing
• Editing
• Speech Writing
• Sponsorship Activation
• Communication Training
• Communications Planning
• Project Management
• Publicity
• Sponsorship Management
• Event Planning
• Brand Development
• Nonprofits
• Event Management
• Crisis Communications
• Marketing Strategy
• Public Relations
• Internal Communications
• Press Releases
• Proofreading
• Media Relations
• Publications
• Corporate Sponsorships
• Integrated Marketing
• Strategic Communications
• Strategic Planning
• Newsletters
• Social Media
• Copy Editing
• Marketing
• Copywriting
• Journalism