Amy Kelley

About Amy Kelley

I\'m a marketing leader with a proven track record of partnering with leadership teams to shape company strategy, communicate vision, and drive scalable growth. I\'ve built brands and marketing teams from scratch, led full-funnel programs, and partnered closely with sales and product teams to drive measurable impact from early-stage chaos to post-acquisition scale.I\'m known for identifying blind spots, and I move easily between strategy and execution. I\'m just as comfortable mapping strategy as I am building the systems to support it. And I bring sharp insight, tactical adaptability, and strategic rigor to every challenge.SpecialtiesMarketing Strategy • Sales Enablement • Collateral Development • Marketing Operations • Email Marketing • Demand Generation • Brand Activation • Marketing Automation • Integrated Marketing • B2B, B2C and SaaS • EdTech Expertise • Customer Lifecycle Marketing • Google Analytics • Audience Segmentation • Product Marketing • Content Marketing • Market Testing/Validation • Vendor/Agency Management • Internal Communications

Experience

1. Senior Director of Marketing

   Masschallenge

   Aug 2025 — Present · Boston, MA, US

Education

• Suffolk University

  BA, Communications

Skills

• Leadership
• Marketing Communications
• Web Analytics
• Marketing
• Integrated Marketing
• Sales
• Online Advertising
• Salesforce.com
• Strategic Planning
• Mobile Marketing
• Interactive Marketing
• Creative Direction
• Digital Media
• Social Media Marketing
• Customer Relationship Management (Crm)
• Analytics
• Social Networking
• Crm
• Email Marketing
• Social Media
• Digital Marketing
• Lead Generation
• Advertising
• Strategic Partnerships
• Strategic Communications
• Management
• Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Direct Marketing
• Digital Strategy