Amy Delaney

About Amy Delaney

I have always been a student of life – I am curious by nature and love to learn and explore the world around me, whether in the workplace, in my community, or around the globe. This thirst for knowledge fuels my success as a marketing leader.I find there is no better time to be in marketing than right now. I love creating ideas focused on new and innovative methods, while also recognizing the benefits that traditional marketing can bring. Even better is when I can effectively use them together as part of my overall approach.As a marketing leader, I create impactful marketing and growth solutions, champion thought leadership, and help impact the community where I live. I am inspired by the power of brand storytelling, the importance of a strong corporate culture, and using data analytics to drive actions and decisions. I love what I do, especially when I am:• Developing creative and effective marketing and communication strategies to help my firm achieve its goals while also aligning with the brand and culture;• Helping my co-workers become more successful by providing them with marketing and business development tools and skills;• Speaking at events and with audiences where I can share my passion for marketing in today’s world with others. Previous speaking engagements include: BDO Alliance USA Evolve Conference (Las Vegas), Association of Accounting Marketing Summit Conference (Phoenix), American Bankers Association Marketing Conference (Orlando, Denver), University of Oregon, United Way of Lane County, Women in Construction (Seattle), and more.I\'m also a resilient cancer warrior, as I\'ve confronted ocular melanoma head-on, further strengthening my ability to navigate challenges with optimism, determination, and even a bit of humor.When I’m not working, I am still learning. I love to travel both in the US and abroad, cheer on my favorite sports teams, hang out with my dog Finnegan, read, meet new people, spend time with my family, and I try to be a better gardener without killing my roses and vegetables along the way. Maybe being a student of life is a lifelong journey after all….Key areas of focus include:• brand strategy & development • website, social & digital strategies • marketing training• internal/external communications• B2B solutions • content curation & marketing• corporate donor relations • public speaking • corporate culture • employee/team development

Experience

1. Director of Marketing and Business Development

   Kernutt Stokes

   Jun 2020 — Present · Eugene, OR, US

   I oversee and manage all of the firm’s marketing and business development initiatives, including: brand management, website, digital marketing, social media, marketing analytics, content marketing, sponsorships, public speaking, event planning and strategy, and KS Marketing Academy. Marketing efforts target businesses and their owners in Oregon; industries include agribusiness, construction, beverage, family-owned businesses, transportation, and manufacturing. I am a member of the company’s internal management team as well as the Culture Team. I provide marketing leadership, expertise, and strategy to support and help develop the firm’s strategic goals and company culture. Significant accomplishments- Develop annual strategic marketing plan, social media plan and marketing budget to support company’s strategic goals. Prior to being hired, the firm did not have a marketing leader. Since I’ve been with the firm, growth and revenue have significantly increased. During our 20••••24 fiscal year, 21% of new, organic growth came from marketing led or marketing-supported initiatives and activities; 33% in 20••••23, 29% in 20••••22- Directed development, strategy, and launch of redesigned website in 2023. In the first year of the new site, traffic has increased 50% and website conversions (contact forms, phone calls, emails generated from site) has increased 350%. The new site was designed with each visitor in mind, including enhanced content, easier to access information, and better reflects who Kernutt Stokes is as a firm and an employer- Created KS Marketing Academy, a training program to provide staff with strategies and tools to succeed in their marketing and business development endeavors. Academy includes ten classes, all of which I teach; topics include marketing and branding, networking, LinkedIn, client experience, and writing a compelling blog. Staff participation in marketing and business development activities has considerably increased.

Education

• University of Oregon

  Undergraduate requirements

• The University of Kansas

  Bachelor of Science - Journalism, Broadcasting

Skills

• Public Relations
• Media Relations
• Account Management
• Online Advertising
• Copywriting
• Marketing Communications
• Facebook
• Budgeting
• Microsoft Office
• Sales
• Management
• Nonprofit Organizations
• Social Networking
• Social Media
• Corporate Communications
• Public Speaking
• Editing
• Marketing
• Online Marketing
• Training
• Social Media Marketing
• New Business Development
• Leadership
• Research
• Adobe Acrobat
• Entrepreneurship
• Strategic Planning
• Customer Service
• Event Planning
• Event Management
• Crisis Communications
• Press Releases
• Indesign
• Fundraising
• Marketing Strategy
• Budgets
• Community Outreach
• Nonprofits
• Marketing Research
• Media Planning