Amy Hutchins

About Amy Hutchins

As a seasoned strategic planner in the area of sales and marketing, Amy enjoys nothing more than learning about a business to understand their sales and marketing goals, and then collaborating to build or augment efforts to support those identified goals. Amy has worn a lot of hats in her 25+ year agency career and worked with a diverse portfolio of national brands. These experiences are what ultimately led her to the decision to transition out of a leadership role in the agency space and into a dedicated role as Chief Marketing Officer with WesleyLife, the region’s largest and most comprehensive not-for-profit provider of health and well-being services for older adults, and an organization dedicated to revolutionizing the experience of aging to encourage individuals to live lives of greater purpose and meaning - and pursue their joy.Collaboration: With a focus on bringing people together, Amy works to navigate different perceptions and visions for clients served in an effort to produce strategic business solutions that drive organizational change while factoring in various influencing opinions and factors.Leadership: Whether leading an internal team or working with various leadership groups, Amy is well-versed at engaging, motivating and pulling innovation out of those served. Solutioning: Throughout Amy’s career, a key focus and passion area has been understanding the challenges an organization is facing and providing data-driven and research-based solutions to overcome those challenges. Marketer: At the end-of-the-day, Amy is a marketer. A marketer focused on driving growth for those she serves through impactful marketing strategies - from brand and content strategies, user journey\'s, continuous optimization of tactical inclusions and more - Amy is in it for the client and the always-present potential for improving brand experiences.Amy welcomes new professional connections. Reach out if you want to talk marketing, sales, strategy, or any number of other topics that you might find interesting in this marketing world we make our career in.

Experience

1. Chief Marketing Officer

   WesleyLife

   May 2021 — Present · IA, US

   As Chief Marketing Officer, Amy provides senior leadership, strategic direction, and ongoing support for marketing, sales, branding, and communications for WesleyLife. She oversees the planning, development, and execution of WesleyLife’s marketing and sales initiatives for all services, and shares responsibility in achieving outcomes relative to current services and delivering marketing and sales strategies that support organizational growth.Guided by Christian compassion, WesleyLife enhances the independence, health, and well-being of individuals wherever they call home, revolutionizing the experience of aging to encourage individuals to live lives of greater purpose and meaning - and pursue joy. Certified as a Great Place to Work, WesleyLife offers health and well-being services in 15 Iowa counties through our 11 communities, award-winning Adult Day programs, and an array of home and community-based services. In 2019, WesleyLife expanded to eastern Iowa and western Illinois in partnership with Genesis Health System via a new organization, WellSpire. For more information about WesleyLife, please visit wesleylife.org.

Education

• Drake University

  MBA

  2000 — 2002

• Marquette University

  Marketing, Public Relations

  1994 — 1998

• HubSpot Academy

  Inbound Marketing Certification, Marketing

  2017 — 2017

Skills

• Banking
• Risk Management
• Loans
• Residential Mortgages
• Finance
• Relationship Management
• Financial Services
• U.s. Federal Housing Authority (Fha)
• Sales
• Leadership
• Refinance
• Mortgage Banking
• Mortgage Underwriting
• Fha
• Loss Mitigation
• Correspondent Banking
• Sales Management
• Mortgage Lending
• Team Building
• Credit
• Credit Analysis
• Customer Service
• Business Development